Integrating humanity with systematic thinking

The AMOU process for helping you build deep relationships with your audience is custom-tailored to your business and project needs. 

However, there are a few things every project of ours has in common.

The AMOU process for helping you build deep relationships with your audience is custom-tailored to your business and project needs. However, there are a few things every project of ours has in common.

01_

Listen & Learn

For us to help you connect with your audience in a way that is meaningful and inspiring, we must uncover your story. We get to know you and your organization intimately by discovering your beliefs and uncovering the things about your organization that differentiate you in your industry.

02_

Strategy & Discovery

Once we’ve recorded your story, we use what we’ve learned to develop a strategy that is honest, that communicates your goals clearly, and that helps you build trust and excitement with your audience. Each problem has a solution, and it is here that we determine what content is needed to reach your customer where they are.

03_

Produce

With a story to tell and the strategy by which to tell it, we move to produce the content that enables you to build deep relationships with your audience. This content can include but is not limited to brand identity, copywriting, print design, digital and web design, social media templates, photography, and filmmaking.

04_

Distribute & Repeat

It is here that we take your story and place it where your audience are most likely to engage with it. Your relationship with your audience will deepen, and as it does, you’ll want to keep sharing stories that impact and inspire your audience in new ways. We’ll use what we’ve learned through distribution and take that research to improve the strategy. Think of this like quality assurance (QA). We are always learning how to best reach your audience in meaningful ways.